THINKO
This project focused on developing a unique packaing solution that utilizes sustainabile materials while also connecting with the target audience.
Client
THINKO
Industry
Toy & Game
Year
2023
Project Type
Package Design
Overview
THINKO is a toy manufacturer committed to sustainably sourced products. Their goal was to transform the packaging for fidget toys into something that both honors their environmental mission and delivers a striking, functional presentation.
Process
For this project, our team took the following approach: Brand Elements & System Design We established key foundational elements—typography hierarchy, pattern systems, and a material usage strategy—to build consistency across packaging of varying dimensions. Material Considerations & Sustainability Sustainability was central. We evaluated eco-friendly materials, balancing durability and aesthetics, to align packaging decisions with THINKO’s brand values. Packaging Application & Scaling With the system defined, we applied it across multiple package sizes, ensuring visual coherence and functional integrity (e.g. structural form, fit, usability) across the product line.
Outcome
The deliverable is a packaging solution that not only captures THINKO’s sustainable ethos but also stands out in the marketplace. The new packaging visually communicates their values and supports product differentiation, helping THINKO’s fidget toys make a meaningful impression while staying true to their environmental roots.