Parallel
Parallel is a fitness app built to help you and your workout partner stay motivated, track progress, and hold each other accountable.
Client
Parallel
Industry
Health & Wellness
Year
2024
Project Type
UX/UI
Overview
We set out to solve a simple problem: most fitness apps don’t support accountability between partners. You can log your own workout, but you can’t see if your partner actually followed through. That lack of visibility often kills motivation. Parallel was created to change this dynamic by giving partners a way to set shared goals, track progress together, and encourage each other consistently.
Process
Our process began with research and validation. We spoke with users who regularly train with partners and identified recurring frustrations — missed workouts, lack of alignment, and low motivation when progress wasn’t visible. With these insights, we built personas and mapped journeys to capture how two users would onboard, sync goals, and keep each other accountable. From there, we developed the brand identity and product design. The brand system was designed to feel approachable and energetic, signaling encouragement rather than pressure. The UX/UI prioritized clarity and ease of use: goal setup, progress tracking, and partner check-ins had to be seamless. Micro-interactions like progress bars, milestone animations, and supportive notifications were added to keep users engaged.
Outcome
Testing validated our direction. Users consistently reported feeling more motivated when their partner could see their progress. Eight out of ten pairs stayed engaged for at least five consecutive days, showing strong early retention. Feedback highlighted that Parallel felt “supportive” and “encouraging,” aligning perfectly with our design goals. Looking ahead, the roadmap includes real-time syncing, push reminders, gamified rewards, and integrations with popular fitness trackers to make accountability a lasting part of users’ fitness routines.