Badger Case
Located in Wisconsin, Badger Case specializes in crafting a variety of cases. I have played a key role in assisting them with various marketing assets, spanning from social media content to sales materials. Through this collaboration, I have focused on refining and enhancing Badger Case's branding identity.
Client
Badger Case
Industry
Manufacturing
Year
2024
Project Type
Marketing
Overview
Badger Case, based in Wisconsin, designs and manufactures protective cases serving clients across industrial, medical, and event sectors. Our objective was to unify and elevate their brand presence across multiple channels—primarily the website, LinkedIn, and print media—by creating a clear, consistent visual identity.
Process
We approached the project in stages to build both strategy and assets: Research & Strategy Our team began by conducting competitor research and industry analysis to understand visual norms in related markets. This insight allowed us to identify opportunities for differentiation. Brand Identity & Style Development Drawing from the research, we defined a refined visual system: a restrained color palette, bold typography, and a set of custom icons. These elements were developed to feel modern yet industrial, matching Badger Case’s character and market positioning. Asset Creation & Integration With the visual system established, we produced a suite of marketing assets: website visuals, LinkedIn graphics, and printed collateral. We coordinated closely with Badger Case’s internal team in regular reviews to ensure alignment on messaging and execution. Performance data (e.g. post metrics) informed ongoing tweaks and refinements.
Outcome
The refreshed brand identity and supporting assets give Badger Case a more cohesive and striking presence in their competitive landscape. The updated visual system helps them project a more professional and unified image, better engaging potential clients across industries.